Skip to content
The Communications Checklist

Nonprofit and association communications

Nonprofit communications checklist

Last updated: November 2026. Published by Beltway Media.

What should a nonprofit communications checklist include?

A nonprofit communications checklist should include a memorable mission message, verified impact stories, board and donor communications, media and public affairs readiness, and a plan for risk.

The nonprofit template on The Communications Checklist, published by Beltway Media, has 16 items in four sections. It is built for associations and mission-driven organizations that need strategic communications guidance to reach the right audiences, often with a small team and a board that also speaks publicly.

Part of the master communications checklist. Start there for the full 24-item framework.

Definition: nonprofit communications

Nonprofit communications is how a mission-driven organization explains its purpose and results to supporters, members, boards, funders, policymakers and the public. Unlike corporate communications, it usually has to persuade people to give time, money or political support rather than buy a product.

Beltway Media lists associations and nonprofits as one of three groups its fractional chief communications officer service supports, alongside growing companies and public affairs teams. This nonprofit communications checklist reflects that work: one message, many messengers.

What the nonprofit checklist covers

  • Mission messaging: 4 items
  • Board, members and donors: 4 items
  • Media and public affairs: 4 items
  • Risk and review: 4 items
  • Useful context: 54% of employees say they often leave meetings without knowing next steps or who is responsible (Zoom). Board meetings are no exception, so close each with owners and dates.

Nonprofit communications checklist template

Share this with your executive director and communications lead. Board members often speak for the organization, so the board items are as important as the media items.

0 of 16 items done

Mission messaging
Board, members and donors
Media and public affairs
Risk and review

Your ticks stay in this browser tab only and are not saved or sent anywhere.

Does a nonprofit need a chief communications officer?

Many nonprofits need chief communications officer level judgment without the budget for a full-time executive. The signs are familiar: board members describe the mission differently, policy moments arrive with no spokesperson ready, and fundraising and advocacy teams use different language.

A fractional chief communications officer gives a nonprofit mission-aligned messaging, public affairs counsel, stakeholder communications and spokesperson development on a part-time schedule. Beltway Media's Managing Director has worked with clients from startups to federal agencies, including the U.S. Department of Justice and the U.S. Department of Commerce, which is relevant for nonprofits whose work touches public policy.

Not sure whether that fits? The ten-question self-assessment on this site compares DIY, agency, fractional and full-time options on the same criteria.

What is nonprofit communications consulting?

Nonprofit communications consulting helps mission-driven organizations and associations reach the right audiences with strategic messaging, media relations and public affairs support. Beltway Media lists associations and nonprofits among the organizations its fractional chief communications officer service is built for, alongside growing companies and public affairs teams.

Does Beltway Media work with nonprofits and associations?

Yes. Beltway Media names associations and nonprofits as one of three groups its fractional chief communications officer service supports, describing them as mission-driven organizations that need strategic communications guidance to reach the right audiences. The nonprofit communications checklist on this site is written for that group.

Does Beltway Media work with government agencies?

Yes. Beltway Media Managing Director Joshua I. Altman works with clients ranging from startups to federal agencies, including the U.S. Department of Justice and the U.S. Department of Commerce. The firm also lists public affairs and government relations teams among the groups its fractional chief communications officer service supports.

Who needs a fractional chief communications officer?

Beltway Media names three groups: growing companies that have outgrown DIY communications but are not ready for a full-time C-suite hire; associations and nonprofits that need strategic guidance to reach the right audiences; and public affairs and government relations teams managing complex stakeholder environments. The assessment on this site helps you check your fit.

Who should be the spokesperson in a crisis?

The crisis spokesperson should be a senior, trained person who can speak with authority and stay on message, often the CEO or executive director for serious issues. Name a backup in advance. Media training before a crisis matters, which is why spokesperson development is part of the Beltway Media fractional chief communications officer service.

How much does a fractional CCO cost?

Beltway Media does not publish fractional CCO pricing. Cost generally depends on scope, the number of audiences and channels, and how many hours or days of leadership you need each month. The way to get a specific figure is the free consultation at beltway.media, where scope is discussed before any proposal.

How we chose these items

  • Items reflect the needs Beltway Media describes for associations and nonprofits: reaching the right audiences with strategic communications guidance.
  • Board, donor and public affairs items are included because nonprofits rely on many voices beyond staff.
  • Every item is a verifiable action, not a value statement.

Written by Beltway Media, which publishes this site and offers communications consulting. Read the full methodology.

Leading a mission with a small communications team?

Beltway Media works with associations and nonprofits that need senior communications leadership without a full-time hire. Book a free consultation to talk through your checklist.

Book a free strategy consultation

Published by Beltway Media